Skip to main content

Day 13 Share three testing ideas for an ecommerce website.

You have to learn about psychology of users for Conversion rate optimization of any ecommerce website.  


Conversion rate optimization (CRO) is the practice of increasing the percentage of users who perform a desired action on a website. Desired actions can include purchasing a product, clicking ‘add to cart’, signing up for a service, filling out a form, or clicking on a link.


Whenever users land on a website, they’re having an experience. The quality of their experience has a significant impact on the conversion rate. For good user experience you can test the following features.

1.Search Box Testing


Search Bar 

Make the search bar of your site as visible and intuitive as you can. It will encourage users to utilize search to find the specific product or shop they’re seeking.


Autofill 

Add autofill options to your product search. Adding autofill to your search function will save time for the customer and make your site more efficient at returning relevant results. 





2. Product Details Page Testing 


Lifestyle Images and videos

Adding lifestyle images/ videos rather than just product images in the description area of the page  can help communicate additional information (such as size and fit, common uses, etc.) and provide inspiration.


                                         



Rating & Reviews

Move ratings and reviews content closer to the price. The prominence of ratings, reviews or even user testimonials can strongly influence users behavior for certain types of products. Make sure this content gets noticed. Use larger ratings and reviews stars.



3.Guest Account Testing

If a customer doesn’t have an account on your site, don’t make them register to be able to checkout you should default the user to guest checkout.




4. Personalization 

If a user left a web page while browsing  you can use cookies and offer the visitor the same range of products when they revisit your page. 




5 Multiple Payment Methods

Offering  multiple payment options(including credit card, debit cards, PayPal, and more) to your customers while  making online payments give customers a better experience.


 

Labels:

Comments

Post a Comment

Popular posts from this blog

Day 7 Name five examples of an ecommerce platform?

  An ecommerce platform is a software application that allows online businesses to manage their website, marketing, sales and operations. Following are the examples of 5 best ecommerce platforms in 2020. Shopify (www.shopify.com) Woo Commerce (woocommerce.com) Big Commerce (www.bigcommerce.com) Magento (magento.com) Wix eCommerce (www.wix.c om/ecommerce/ )
3 comments
Read more

Day 15 Name five different online payment methods.

Most modern online payment services offer easy-to-use, fast and secure ways to pay Here’s a list of some of the most popular online payment services: Digital Wallet ( E wallet) A digital wallet refers to software, an electronic device, or an online service that enables individuals or businesses to make transactions electronically. It stores the payment information of users for different payment modes on various websites.                           PayPal PayPal is one of the most dominant payment methods available today. over 20 million UK shoppers use PayPal each year in the UK and  7 million businesses worldwide use their platform to accept payments. PayPal is an eCommerce payment processing company that allows users to set up a PayPal account and pay a fee for each cash transaction. Many customers prefer to checkout with PayPal because it’s so simple and quick to use. Amazon Pay Amazon Pay is another ...
2 comments
Read more

Why I believe I love software testing.

  “Find out what you like doing best and get someone to pay you for doing it. " —Katherine Whitehorn I was introduced to the world of Software Development in my last company(2012)  when my company decided to develop software to manage inventory & I got a chance to participate in User Acceptance Testing. I really enjoyed those tasks & that triggered my interest in Software Testing. After almost 8 years of a break when I decided to start my career again, my first choice was Software Testing. Here are some reasons why I wanted to work as a Software Tester. To be successful in a job, you should love and enjoy what you do.  These are the reason why I enjoy being a tester Challenging job: I always enjoy taking up challenges.  It can be really challenging to find a bug no one thought existed in software and assumed to be working correctly. It takes especially critical eyes and thought processes to find these kinds of problems and solve them. No repetition of work: ...
Post a Comment
Read more