Day 13 Share three testing ideas for an ecommerce website.
You have to learn about psychology of users for Conversion rate optimization of any ecommerce website.
Conversion rate optimization (CRO) is the practice of increasing the percentage of users who perform a desired action on a website. Desired actions can include purchasing a product, clicking ‘add to cart’, signing up for a service, filling out a form, or clicking on a link.
Whenever users land on a website, they’re having an experience. The quality of their experience has a significant impact on the conversion rate. For good user experience you can test the following features.
1.Search Box Testing
Make the search bar of your site as visible and intuitive as you can. It will encourage users to utilize search to find the specific product or shop they’re seeking.
Add autofill options to your product search. Adding autofill to your search function will save time for the customer and make your site more efficient at returning relevant results.
2. Product Details Page Testing
Lifestyle Images and videos
Adding lifestyle images/ videos rather than just product images in the description area of the page can help communicate additional information (such as size and fit, common uses, etc.) and provide inspiration.
Rating & Reviews
Move ratings and reviews content closer to the price. The prominence of ratings, reviews or even user testimonials can strongly influence users behavior for certain types of products. Make sure this content gets noticed. Use larger ratings and reviews stars.
3.Guest Account Testing
If a customer doesn’t have an account on your site, don’t make them register to be able to checkout you should default the user to guest checkout.
5 Multiple Payment Methods
Offering multiple payment options(including credit card, debit cards, PayPal, and more) to your customers while making online payments give customers a better experience.