Skip to main content

Day 8 On an ecommerce platform, what monitoring and analytics would implement and why?

 A Website Monitoring service checks and verifies that the site is up and working and site visitors can use the site as expected. Website Monitoring involves testing websites for availability, performance, and function and alerting support staff when the page doesn’t work as expected.


1.Availability monitoring

Availability is about uptime, or in other words, making sure a website or service is always accessible and to some degree functional. Availability can involve web services, domains, and pages.


2.performance monitoring

Performance monitoring checks a website's or service's speed. Performance monitors track the time for connection speeds (frontend and backend) and browser load times. Performance monitors may utilize Synthetic Monitoring or RUM technology. RUM and the Full Page Check provide the most comprehensive performance data set. The Full Page Check gives detailed performance data for every element on the page. Performance monitors issue alerts for page errors, missing content, and slow performance.


3.Functionality monitoring

Web Application Monitors or transaction monitors test a site’s functionality. These specialized monitors use script files that interact with forms, site search, shopping carts, and payment systems. Transaction monitors interact with a web application in the same way as regular visitors, and they typically verify the predictable "happy paths" for completing a task. If an error occurs or the performance drops, the system issues an alert to the support staff. Many different errors can block users from using a web application that availability and performance monitors cannot catch.


Ecommerce analytics is the process of gathering data from all areas that have an impact on your online store and using this information to understand the trends and the shift in consumers’ behavior to make data-driven decisions that will drive more online sales.


1. Audience

Analytics information about your target audience provides you with insights into your customers' geographic location, age, gender, and perhaps their interests or product preferences.


2. Acquisition

This data informs you how exactly your customers found your store, and how they arrived at your site. This information indicates which marketing channels your brand should focus on.


3. Behavior

This data shows you how your customers respond to information on your eCommerce site. Customer behavior relates to the content customers click, the products that interest them, and what they buy. The data could include how long customers spend before making a purchase or leaving the site.


4. Conversions

conversion data refers to the point when an online user turns into an actual customer. You should track conversion data over time and identify when conversion rates increase, decrease, and the potential causes.


5. Paid marketing activities

When you use paid ads to boost web traffic, you need to gather data from these platforms (Facebook Ads, Instagram Ads, etc) to determine the Return On Investment.


Comments

  1. I am reading your post from the beginning, it was so interesting to read & I feel thanks to you for posting such a good blog, keep updates regularly. I have good experience with my website designing and development from wisdom IT solutions LLC Dubai provide the best services of website development, eCommerce site, website design, and many other IT Services.

    ReplyDelete
  2. I truly appreciate the time and work you put into sharing your knowledge. I found this topic to be quite effective and beneficial to me. Thank you very much for sharing. Continue to blog.

    Data Engineering Services 

    Artificial Intelligence Solutions

    Data Analytics Solutions

    Data Modernization Solutions

    ReplyDelete
  3. Nice article Yogita. Especially the analytics part. When you refer to Ecommerce analytics, I will also include analytics related to the products and not general ones. Since the traffic for specific products will be very important for the shop owners. Also please checkout trueinsights.co, where you can have custom insights for specific products.

    ReplyDelete

Post a Comment

Popular posts from this blog

Software Testing Heuristics and mnemonics.

Software Testing Heuristics Heuristics are simply experience-based techniques for problem-solving, learning, and discovery. Where an exhaustive search is impractical, heuristic methods are used to speed up the process of finding a satisfactory solution. Examples of this method include using a rule of thumb, an educated guess, an intuitive judgment, or common sense. When you face a problem, you try some solutions that may work. For instance, if you suddenly find your mobile hang, what do you do? You may restart your mobile first. If that doesn’t work, then you may check & update the latest software and uninstall suspicious apps.if that also doesn’t work, then you reset your phone setting ( Factory reset). Most of us try a number of steps to solve our problems. These steps may not always work but we try them because we know that they may work. Following heuristics can apply to absolutely any kind of system with any kind of interface.  1.Abstract  Remove details in a model. S...

Blog # 9: Say Hello to Alerts! Handling Dialog Boxes in Playwright

Alerts and dialogs are common elements in web applications that can interrupt automated test flows if not handled properly. Playwright provides straightforward methods to manage these interruptions, ensuring your tests run smoothly. In this guide, I’ll share how I learned handling three types of dialogs—simple alerts, confirmation boxes, and prompts—using Playwright’s built-in features. Why Handle Dialogs? Dialogs often appear during critical user interactions, such as form submissions, error notifications, or data input requests. If ignored, they can cause tests to freeze or fail. Playwright’s dialog-handling capabilities allow you to: Validate dialog messages. Accept, dismiss, or respond to prompts programmatically. Keep tests resilient and predictable. Let’s explore how to tackle each type of dialog. 1.  Simple Alerts: The One-Way Notification A simple alert is a basic pop-up with an "OK" button. Example Scenario : A basic alert appears, shouting, "I am an alert box!...

Blog # 4 : A Deep Dive into Playwright Assertions

  Ever spent hours debugging a test only to realize you forgot to check if a button was actually clickable? In web testing, the devil's in the details—and that's where assertions become your best friend. Let's explore how Playwright's assertion library can transform your testing strategy, using the popular The Internet testing playground. Why Assertions Matter Assertions are the backbone of any meaningful test. They're the checkpoints that scream, "This works!" or "Something's broken here!" Playwright's built-in expect library shines when testing real-world scenarios like authentication flows and dynamic content. Let's Start Testing: A Real-World Scenario We'll be testing key features of The Internet playground. Here's our foundation: Now let's add powerful assertions. Validating Content: Is What You See What You Get? 1. Page Titles: Your First Line of Defense Verify you're on the correct page immediately after na...

What is Agile?

                              Recently I did a presentation after almost 20 years at a Bootcamp showcase on Agile. As Agile celebrated its 20th anniversary this year I decided to talk on what Agile is? Below are the few drops from Agile's ocean which I managed to pour during my showcase. What is Agile Software Development? Agile is a time boxed, iterative approach to software delivery that builds software incrementally from the start of the project, instead of trying to deliver it all at once near the end. It works by breaking projects down into little bits of user functionality called user stories, prioritizing them, and then continuously delivering them in short time cycles called iterations.                In iterative development, feature code is designed, developed and tested in repeated cycles. With each iteration, additional features can...

Day 15 Name five different online payment methods.

Most modern online payment services offer easy-to-use, fast and secure ways to pay Here’s a list of some of the most popular online payment services: Digital Wallet ( E wallet) A digital wallet refers to software, an electronic device, or an online service that enables individuals or businesses to make transactions electronically. It stores the payment information of users for different payment modes on various websites.                           PayPal PayPal is one of the most dominant payment methods available today. over 20 million UK shoppers use PayPal each year in the UK and  7 million businesses worldwide use their platform to accept payments. PayPal is an eCommerce payment processing company that allows users to set up a PayPal account and pay a fee for each cash transaction. Many customers prefer to checkout with PayPal because it’s so simple and quick to use. Amazon Pay Amazon Pay is another ...

What is Quality

  ✨ What is Quality? Quality means different things to different people. For some, the brand Apple 🍏 is synonymous with quality. For others, it’s difficult to define quality, but surprisingly easy to recognize based on their experiences. A quality product or service is one that satisfies customer needs and meets (or even exceeds!) their expectations. When you receive quality, in whatever form, you're eager to get more. You want to return for another purchase, refer the product to friends, and talk about it publicly. Quality is what we should aim for to ensure returning customers and a strong brand as a company. According to IEEE , quality is defined as “The degree to which a component, system, or process meets specified requirements and/or user/customer needs and expectations.” 📈 👥 Who is Responsible for Software Quality?   Everyone involved in a software project—including the Product Owner , Scrum Master , Developer , Tester , and other stakeholders such as the Business ...

Risk Storming for Vending Machine

  In the 4th session of Testing Bootcamp Beth Marshall introduced us to a very interesting game of Risk Storming. It's a  collaborative and visual technique for identifying risk and planning the Test Strategy accordingly .You can  use a Test Sphere card deck from Ministry of Testing or go to https://riskstormingonline.com/   Risk Storming takes you through three phases to get the answers. Which quality aspects matter most for your product? What risks could impact these important aspects? How can you test to make sure those risks don’t happen?     Our task was to risk storming to test the Vending Machine . And here is my take on it.                               Quality Aspect Functionality  Does it accept and return both coin and cash correctly? BOUNDARY VALUE TESTING Does it drop the selected product correctly? INTEGRATION TESTING , BUSINESS SCENARIOS , PURPOSE Is the k...