Day 8 On an ecommerce platform, what monitoring and analytics would implement and why?
A Website Monitoring service checks and verifies that the site is up and working and site visitors can use the site as expected. Website Monitoring involves testing websites for availability, performance, and function and alerting support staff when the page doesn’t work as expected.
Availability is about uptime, or in other words, making sure a website or service is always accessible and to some degree functional. Availability can involve web services, domains, and pages.
Performance monitoring checks a website's or service's speed. Performance monitors track the time for connection speeds (frontend and backend) and browser load times. Performance monitors may utilize Synthetic Monitoring or RUM technology. RUM and the Full Page Check provide the most comprehensive performance data set. The Full Page Check gives detailed performance data for every element on the page. Performance monitors issue alerts for page errors, missing content, and slow performance.
Web Application Monitors or transaction monitors test a site’s functionality. These specialized monitors use script files that interact with forms, site search, shopping carts, and payment systems. Transaction monitors interact with a web application in the same way as regular visitors, and they typically verify the predictable "happy paths" for completing a task. If an error occurs or the performance drops, the system issues an alert to the support staff. Many different errors can block users from using a web application that availability and performance monitors cannot catch.
Ecommerce analytics is the process of gathering data from all areas that have an impact on your online store and using this information to understand the trends and the shift in consumers’ behavior to make data-driven decisions that will drive more online sales.
Analytics information about your target audience provides you with insights into your customers' geographic location, age, gender, and perhaps their interests or product preferences.
This data informs you how exactly your customers found your store, and how they arrived at your site. This information indicates which marketing channels your brand should focus on.
This data shows you how your customers respond to information on your eCommerce site. Customer behavior relates to the content customers click, the products that interest them, and what they buy. The data could include how long customers spend before making a purchase or leaving the site.
conversion data refers to the point when an online user turns into an actual customer. You should track conversion data over time and identify when conversion rates increase, decrease, and the potential causes.
5. Paid marketing activities
When you use paid ads to boost web traffic, you need to gather data from these platforms (Facebook Ads, Instagram Ads, etc) to determine the Return On Investment.